It found Visakha Bucha day, the latest public holiday on Wednesday, did not have a great influence on the shopping behaviour as indicated by only a slight decrease in online consumption. For Songkran during April 13 to 17, research shows a decrease of online consumers for all age groups with the highest drop of 24% in consumers aged 18-24. On the other hand, there was no significant change in online consumption of people aged 55 and over. Online consumption decreased tremendously on Oct 13, 2016 when His Majesty King Bhumibol Adulyadej passed away. The online consumption of people in Bangkok on that day dropped over 27% and 16% for other cities.

Source: Bangkok Post May 11, 2017 13:41 UTC